Friday, June 06, 2008
A Million Bucks? What a Crock*
This is a bike that Koga has developed for Dutch Olympic hopeful Theo Bos. Koga claims they have spent a million US dollars developing this special one off bike.
I’m sorry I don’t buy it, all I see is just another carbon fiber bike. If this was new technology I might be convinced, but CF bikes have been around for twenty years or more, they were built for the Olympics in the 1980s.
It’s a bicycle fer Cri-sakes, not a Formula One race car; where do you get a million bucks. Give us a breakdown of where the million dollars went.
What about truth in advertising? Because this is what it is. You build a one off bike, and then you think of a number. Okay, a million dollars is a nice round figure.
Next, put out a press release saying you’ve spent a million developing this special bike that is so light a fart would blow it away.
The press and the general media, knowing sod all about bikes goes with the story.
When it comes to bicycle racing it is the strongest rider that will win every time. If Theo Bos is the best rider he would still win on a stock bike that anyone can buy.
Can’t Koga see that? If Bos were to win on one of their stock bikes, it would in the end sell more bikes. Because what they are saying is, our stock bikes are not good enough for the Olympics we have to spend a million dollars.
The smart thing to do would be to pay Theo Bos a million dollars if he wins the gold on a stock bike.
* UK translation: What a Crock = What a Load of Bollocks!
Footnote from Dave: Ooops! Koga not Kona, mistake edited. See first comment. Thanks Darren
Posted by Dave Moulton at 6/06/2008 07:49:00 AM